Paid Search remains one of the key marketing pillars of today’s brands. Wherever people are searching, and on whatever device, our PPC virtuosos (and AdWords pros) give brands maximum exposure at the optimal price.

The ‘why’ bit is easy enough: Best practice PPC, whether desktop or mobile, remains one of the key digital marketing pillars of today’s brands. It’s the foundation on which many campaigns are built — and from which many have grown.

At Easy Online Innovation, we’re fluent in every aspect of Paid Search, from pure AdWords and RLSAs to Google Shopping and Trueview. And when PPC changes and evolves, we change and evolve with it.

As a company founded on CPA principles we live and breathe ROI. That’s why you can be sure that every pound we spend on your behalf will be treated as if it’s our own.

But it’s not just that. We like to think our approach to PPC is that little bit special, too. Using advanced data analytics and next-generation AI, we’re able to deliver the right message to a brand’s customers, in the right place, at the right time — softly softly, or move in for the sell. In the Web of Moments, there’s no other way.

The Web of Moments is the ever-shifting landscape of trillions of potential touch points between brands and their customers. Think of it as a vast digital plain where savvy brands mine data to deliver the right message to their customers at the right time. Without data, insight is impossible. The entrance to the Web of Moments is barred.

Strategy, by its very nature, is forward-looking, but at Easy Online Innovation — digital hell-raisers that we are — we start by looking back. What’s a brand been doing to date? What’s worked online and, just as importantly, what’s not? In short, we use the past to better shape the future.

After a detailed analysis of a brand’s performance to date, we sit down with our clients and set out, in crystal clear terms, what they want to achieve online. With the aid of intelligent data profiling, and a dollop of old school brain power, we then create the all-singing, all-dancing strategy that will ensure they pull it off.

Our holistic approach to digital means every strategy we create is omni-channel and omni-device. It blends publication and content with paid media and SEO. Every strategy is structured to achieve maximum impact in the Web of Moments. It’s simple enough: optimal interactions = increased transactions.

Each piece of content is refracted across multiple media channels for maximum impact online.

Great content is engaging, original, shareable and linkable (and probably many other things), but for maximum impact online it also needs to be part of a plan.

At Easy Online Innovation, once we’re happy that a brand’s online assets are technically SEO’d to absolute perfection, our in-house creatives and studio team work closely with our publishing experts to map out a Content Marketing strategy that will drive inbound traffic and links, and generally create one hell of a buzz.

Our content supremos have the technical expertise and zippety panache to produce highly engaging, interactive web and video content that can help brands rise above their peers — and stay on top when they do.

At the same time, our publishing and social media experts are involved in the content creation process from Day One to ensure that whatever’s being created will have serious outreach potential, too.

Each piece of content is distributed across multiple media channels — mainstream, social, blogger — for maximum impact online.

Maybe we’re just frugal, but at Easy Online Innovation we firmly believe brands need to extract maximum value out of every piece of content created in order to secure the biggest possible bang for their buck.