97 Beechcroft Road
London, SW17 7BP
Call Us on:
+44 (0) 7990522932
Email us on:
neilbatchelor@icloud.com


Search Engine Optimization

Is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.



Our SEO Process


Site Audits

All SEO projects begin with full and thorough audits, enabling all of a site's issues to be identified and allowing the correct work to fix them to be prioritised.


Competitor & Marketplace Analysis

Failing to prepare is preparing to fail. Opportunities to improve positions and authority are identified through analysis of the search landscape and key competitor websites.


Structural & Tech Optimisation

By carefully optimising everything from your site's architecture to its on-page content means that we can ensure that your website is given the best possible chance to rank in the SERPs.


Fully Managed Email Marketing

Our fully managed service includes the creation of two email campaigns per month, all professionally designed and written for you.


SEO Content

We create content targeted around specific search terms that brings genuine value to the SERPs and helps to build site authority.


Digital Outreach, Blogging, Publishing

Using our high profile contacts, targeted publishing and outreach, we accelerate and amplify the impact of key content pieces.



WE WORKED FOR SOME AWESOME CLIENTS




Lets Get Started your project

Call us on +44(0)7990 522932 to discuss your businesses needs. Our consulting time its free (up to 8 hours). Our hourly rates start at £25 per hour or we can quote a fixed price depending on your preferences and requirements


Producing mind-blowing, shareable and search-friendly content is critical to SEO success

Unlike Pay per click, SEO can’t be bought. But it can be earned. It’s referred to as organic SEO.

SEO is no longer just science. It’s art. At Easy Online Innovation, we combine algorithm expertise, explosive content and big media backlinks to position brands where they belong in the natural search results. And keep them there.

Brands cannot afford to wing it online. There’s too much at stake, too much competition and way too much to lose. Strategy, in other words, is essential. But to be truly successful online, any old strategy won’t pass muster. Strategies need to be holistic and driven by learned data: targeting prospective customers through multiple channels, in the right place, at the right time.

Unlike Paid Media, SEO can’t be bought. But it can be earned — and we’ll earn it for you. At Easy Online Innovation, SEO permeates everything we do. We live, sleep and dream it. Even the thought of our clients ranking poorly in natural search gives us the heebie jeebies.

For us, rich and sustainable SEO is holistic, hinging on a balance of highly technical algorithm expertise, engaging, shareable content and high brand visibility through targeted publication and blogger outreach.

Our exceptional contacts in the media and on leading blogs also enable us to regularly secure the Holy Grail of the high quality followed-link — a must for any SEO campaign.

But even that’s not enough. For maximum impact online and the most jaw-dropping results, brands need to ensure each channel is interacting with, and enhancing, the others, in a virtuous digital circle. In themselves, the channels are siloed, with limitations. Together, their potential is limitless.

Where digital marketers differ, often significantly, is in the way they use data (that’s if they use it at all). At Easy Online Innovation, as Google Analytics Certified Partners, advanced data analytics and next-generation AI are embedded in everything we do. Hell, bytes are in our bones. And they have to be. Data is the gateway, the entry portal to the Web of Moments (which is where it’s at).

So how does Easy Online Innovation roll? Well, we kick off with a bespoke audit of a website’s online assets – mobile and desktop. Now audits may sound dull, but they’re the bedrock of any successful SEO campaign. In plain English, they tell us what brands are getting right and, equally importantly, what they’re getting wrong.

Next up, we switch our focus to what our client’s closest competitors are getting right, and wrong, while carrying out a broader sectoral analysis, too. In short: what are brands’ ideal customers searching for, and how can we help them find it?

Once our audit and competitor analyses are complete, we move onto the technical and structural optimisation of a brand’s entire online architecture using all kinds of advanced tools and technological wizardry. From MOT to a full engine makeover — we will tweak, fine-tune and, where necessary, rebuild from scratch. The goal? Maximum online power output.

Now, we’re ready to create. Producing mind-blowing, shareable and search-friendly content — and doing so regularly —  is critical to SEO success. Think of it as the creative icing on the SEO cake. The art to the science. Thankfully, our team of in-house creatives and content marketing supremos will find ways day in, day out, to ensure your brand keeps getting discovered and repeatedly found.

Working alongside our content experts, our team sets out to secure the insanely good follow links that are vital to rank high. We get these for our clients by the bucketload, through targeted PR and blogger outreach. The result? Maximum traffic and a site that screams authority.

Paid Search remains one of the key marketing pillars of today’s brands. Wherever people are searching, and on whatever device, our PPC virtuosos (and AdWords pros) give brands maximum exposure at the optimal price.

The ‘why’ bit is easy enough: Best practice PPC, whether desktop or mobile, remains one of the key digital marketing pillars of today’s brands. It’s the foundation on which many campaigns are built — and from which many have grown.

At Easy Online Innovation, we’re fluent in every aspect of Paid Search, from pure AdWords and RLSAs to Google Shopping and Trueview. And when PPC changes and evolves, we change and evolve with it.

As a company founded on CPA principles we live and breathe ROI. That’s why you can be sure that every pound we spend on your behalf will be treated as if it’s our own.

But it’s not just that. We like to think our approach to PPC is that little bit special, too. Using advanced data analytics and next-generation AI, we’re able to deliver the right message to a brand’s customers, in the right place, at the right time — softly softly, or move in for the sell. In the Web of Moments, there’s no other way.

The purchase funnel – from awareness to conversion – is now far more convoluted, so much so that, at Easy Online Innovation, we don’t believe in focusing too much energy on funnel categorisation. We think less funnel, more web.

We call it The Web of Moments – an ever-shifting plane of trillions of touchpoints between brands and customers where we focus on opportunities to reach, attract, influence, engage or convert at any relevant point in time.

At Easy Online Innovation, our ability to break the digital world down into a Web of Moments means brands can now accompany their customers in these moments, whatever the channel and whatever the device, and target the right level of communication, at the right time.

As an agency with a heritage in CPA (only being paid on results), performance is at the core of everything we do. Every strategy, every campaign is devised and delivered as if it were our own. No hiding, we stand up to be counted.

The Web of Moments is the ever-shifting landscape of trillions of potential touch points between brands and their customers. Think of it as a vast digital plain where savvy brands mine data to deliver the right message to their customers at the right time. Without data, insight is impossible. The entrance to the Web of Moments is barred.

Strategy, by its very nature, is forward-looking, but at Easy Online Innovation — digital hell-raisers that we are — we start by looking back. What’s a brand been doing to date? What’s worked online and, just as importantly, what’s not? In short, we use the past to better shape the future.

After a detailed analysis of a brand’s performance to date, we sit down with our clients and set out, in crystal clear terms, what they want to achieve online. With the aid of intelligent data profiling, and a dollop of old school brain power, we then create the all-singing, all-dancing strategy that will ensure they pull it off.

Our holistic approach to digital means every strategy we create is omni-channel and omni-device. It blends publication and content with paid media and SEO. Every strategy is structured to achieve maximum impact in the Web of Moments. It’s simple enough: optimal interactions = increased transactions.

Each piece of content is refracted across multiple media channels for maximum impact online.

Great content is engaging, original, shareable and linkable (and probably many other things), but for maximum impact online it also needs to be part of a plan.

At Easy Online Innovation, once we’re happy that a brand’s online assets are technically SEO’d to absolute perfection, our in-house creatives and studio team work closely with our publishing experts to map out a Content Marketing strategy that will drive inbound traffic and links, and generally create one hell of a buzz.

Our content supremos have the technical expertise and zippety panache to produce highly engaging, interactive web and video content that can help brands rise above their peers — and stay on top when they do.

At the same time, our publishing and social media experts are involved in the content creation process from Day One to ensure that whatever’s being created will have serious outreach potential, too.

Each piece of content is distributed across multiple media channels — mainstream, social, blogger — for maximum impact online.

Maybe we’re just frugal, but at Easy Online Innovation we firmly believe brands need to extract maximum value out of every piece of content created in order to secure the biggest possible bang for their buck.


Why does your business need a social media presence


Social media is a golden opportunity to talk to your existing and prospective customers, engage with those who will shout about your brand and it’s now an important factor in ranking well in search.

It’s also one of the most rapidly changing marketing channels, with new features and updates constantly being released by the likes of Facebook, Medium, Twitter, LinkedIn, Instagram, Pinterest, Snapchat… It can be hard to keep up, or even know where to start!

That’s the job of our social media team who have all the experience needed to make the most of your profiles – whatever the nature of your business.

We believe for Companies, Products and Services to stand out on social media they need access to specialists. Our five teams use their unique combination of talent, knowledge and experience to deliver just that.


We are the research and insights engine that drives every decision EOI makes with you. We work behind-the-scenes with all our teams to make sure that all our work is delivering value for our clients.

  • Specialised

    We are highly specialised. Since day one we’ve focused on social media alone, so we’ve got pretty good at it.

  • Flexible

    We work across every industry. We understand and have delivered on the needs of businesses of all shapes and sizes, in any industry you’d care to name.

  • Affordable

    We give you everything you need at a price you can afford. That’s our promise to you.

  • Scalable

    We scale. As your business needs grow, our service can grow with you. We really, really care. We invest in you as much as you invest in us.

We are the research and insights engine that drives every decision EOI makes with you. We work behind-the-scenes with all our teams to make sure that all our work is delivering value for our clients.

We create, curate and collate content that weaves the story you want to tell in a way your audience wants to consume it. Whatever the platform, whatever the medium, we produce the content you need.

Social advertising is an essential element of building a community for our clients. Because outspending isn’t an option, our advertising team work hard to outthink your competition.

We are your voice, we are your eyes, your ears, and we look after your fans come rain or shine. Your community is everything a company has on social, so we look after them 7 days a week, 365 days a year.


HOW WE DO

Before beginning a search engine optimization (SEO) project, it is important to understand the process involved in an effective SEO campaign. Easy Innovation Online caters to clients who require an intensive, full-service approach to search engine marketing.


KEYWORD RESEARCH

Keyword density tells you how often a search term appears in a text in relation to the total number of words it contains

1

ONSITE OPTIMIZATION

Onpage optimization refers to all measures that can be taken directly within the website in order to improve its position

2

LINK BUILDING

In the field of SEO, link building describes actions aimed at increasing the number and quality of inbound links to a webpage

3

REPORTING AND ANALYSIS

Our SEO review consists of several factors like a content, linking structure, social media efforts, and its trust on the internet

Hassle Free

£1,250/Month

£2,500
  • Everything that your company needs to maintain a consistent presence. Your social taken care of - hassle free.

Rise to the next level

£2,500/Month

£3,500
  • Everything that a business needs to drive real growth and engagement. Your social taken to the next level.

Supercharged

£4,000/Month

£5,000
  • Everything that a business needs to make the competition sweat. Your social but supercharged.


6x
Growth in
keyword ranking

398%
Increase in
Organic traffic

1105%
Increase in
Top 10 ranking

129%
Increase in
Visit duration

Why SEO is Beneficial to Your Business?


Ranking Importance

This year resesrch shows that approximately 85% of all Web sites are found via search engines


Major Search Engines

96% of Internet users begin their Web search through a major search engine (Google, Bing, Yahoo, AOL)

Effective strategy

SEO allows you the ability to choose keyword phrases for searches performed by potential customers


342 billion Search Results

In January 2016, more than 17.5 billion searches were performed with 342 billion search results

Bring Visitors

Solid SEO and search friendly Web design will help bring visitors to your Website


Consumer Perception

Consumer perception is that the higher a Web sites is ranked in a search engine


TestimonialsWhat our clients say


RequestA Free Quote

We do not only provide SEO and Internet marketing services but we also offer a wide array of related services such as SEO friendly web design, pay per click, affiliate marketing, website audits, social media optimization, branding and several others.


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