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+44 (0) 7990522932
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neilbatchelor@icloud.com


Local Business Marketing

Local marketing is a crucial aspect of a successful, comprehensive Internet marketing strategy. For the business with multiple locations or the corporation seeking more local customers, a traditional approach to SEO won’t be enough; in fact, marketing to a targeted local audience requires its own unique set of strategies. When done correctly, local online marketing allows businesses to improve their branding, positively engage with their community, increase customer loyalty and secure higher conversion rates.




Our Local Business Marketing Pricing


New on the Block

£500/Month

£600 normally
  • Everything that your company needs to maintain a local presence. Your social taken care of - hassle free.

In the Hood

£1,000/Month

1,200 normally
  • Everything that a business needs to drive real growth and engagement locally. Your social taken to the next level.
  • Includes advice on print marketing and email marketing

Local Hero

£1,500/Month

£2,400 normally
  • Everything that a business needs to make the local competition sweat. Your social but super targeted.
  • Includes advice on print marketing and email marketing.
  • Includes advice on demographic focussed campaigns and geo-focussed campaigns online.

Local Marketing Insights



Help Customers Turn Information into Wisdom.

Local businesses today are in a unique position. On the one hand, they are no longer the “only” shop in town, as customers have more options than ever before thanks to the ubiquity of e-commerce. On the other hand, local businesses can now compete with the big box retailers without having to match their budgets. New media has leveled the playing field in many ways. Still, I find that most local businesses struggle to understand and take advantage of this landscape.

Luckily, some smart manufacturers are stepping in to help educate local business owners. One such manufacturer, Shaw Floors, holds multiple events a year in order to do just that. As a leading manufacturer of flooring, they realize that their success is tied to that of the retailers who carry their products. I was recently invited to keynote at one of these events where I addressed online marketing for local businesses.

Here are some of the takeaways you must keep in mind if you are marketing your local business.



Mindset Matters

Running a business is a challenge on the best of days, but feeling like big box retailers are stealing market share can make it disheartening. It is important to remember that you have a unique advantage in the marketplace. People are rooting for you to succeed! In recent years, there has been a huge resurgence in customers wanting to shop local and support the community. Emarketer recently reported the following: “US consumers are choosing small businesses because of the personalized experiences they provide compared with larger businesses. According to April 2014 data from AYTM Market Research, personal service was the No. 2 reason US internet users preferred small businesses vs. large companies, cited by 52.7%. This trailed supporting the local economy (56.2%), but it led all other options by at least 23 percentage points. Lower prices did not play a huge role in choosing small businesses. In fact, 61.2% of respondents said they would pay higher prices to support small businesses.”

Medium recently reported the following: “UK are either following US consumers in choosing small businesses and perhaps we have always done so but its not always apparent on the high street. According in 2016 Times Market Research, personal service was the No. 1 reason UK internet users preferred small businesses vs. large companies, cited by 64.1%. This trailed supporting the local economy (76.9%), but it led all other options by at least 12 percentage points. Lower prices did not play a huge role in choosing small businesses. In fact, 55% of respondents said they would pay higher prices to support small businesses.”



Let’s face it. Businesses are no longer the custodians of information.

Everyone from medical practices to hardware retailers knows that customers come in armed with information. There is no lack of that anymore. What is still very necessary though is the help they need in making the actual decision. As we become inundated with information, we still need filters to turn it into actionable wisdom. That’s where a local business becomes indispensable. You can provide relevancy and support and wisdom to your customers. This is why even though there are tons of real estate websites, people still prefer to work with an actual realtor. To use another example, a customer may walk in with a few choices in mind for flooring, but only you can help them decide which is going to be ideal based on their family needs.

Educating customers and becoming the go-to source for them is going to be absolutely key for any local business wanting to succeed. And yes, this means you will have to invest in creating or curating content. Educating your customers and being sought after begins long before they ever enter your store.


Lets Get Started your project

Call us on +44(0)7990 522932 to discuss your businesses needs. Our consulting time its free (up to 8 hours). Our hourly rates start at £25 per hour or we can quote a fixed price depending on your preferences and requirements


Online Video. Do More of It.

Your local business needs more online video. There are a few tactics I can make such blanket statements about, but this is one of them. According to data from Syndacast, 74% of all internet traffic in 2017 will be video. From Vine/Vimeo to Twitter to YouTube to Facebook, online videos get more views, more plays, and more engagement than any other medium. If you aren’t engaging in actively creating and sharing videos, you are missing a very easy ROI boat.



Decode Digital Signals.

Simply put, know your analytics. Big data isn’t reserved for big businesses. You have data all around you that you can analyze and learn from. For example, you should be looking at your Google Analytics data every month. This alone can tell you how many people visited your website, how long they stayed on your site, how many direct calls you received from people visiting your website. You can also see how many people are visiting your website from their smartphones. If the number is more than 50%, and your website is not mobile friendly, that’s the same as not allowing half your customers into the store.



Go After the Low Hanging Fruit.

Every business leaves money on the table by not fully taking advantage of their current assets or by not integrating their current strategies. I often ask my audience to raise their hands if they give back to the community in some way. In almost all my audiences, more than half of the people raise their hands. When I then follow it up, “How many of you make sure your customers know how you give back?” almost all of the hands go down. Make sure that your customers know how you support the community. Let them see how choosing to do business with you makes them part of something bigger than themselves.

Look for areas where you aren’t fully utilizing the resources you have available to you. To continue with my earlier example, Shaw Floors has a whole website dedicated to providing resources for retailers on everything from marketing to customer service. Many manufacturers are going this route now. Chances are, you have access to more than you realize.

This can be the biggest year for your local business.  Just focus on the above.



Our Local Marketing Services



Local Search Engine Optimization (SEO)

Implementing a local SEO campaign is one of the first steps we take when launching a client’s online marketing strategy. We first ensure that a client’s website is properly and fully indexed by the major search engines that determine rankings, which involves submitting an XML sitemap to platforms like Google Webmaster.
We specialize in optimizing Google+ Local Business Pages, with appropriate images, video, description and other related factors that can get you in the top of search result and attract highly targeted customers to your business.

UNDERSTAND MORE





Local Business Directory Listings

Easy Innovation Online also creates client listings in numerous online business directories like Yelp! and Google+ Local to significantly boost a company’s local online presence. Our primary goal is to make every client’s company more visible and accessible and, despite the decline in popularity of the physical phone book, an online business directory is now the best method for achieving both of these objectives.



Geographic and Demographic focussed PPC

Local Pay per Click is the fastest way to attract ready to buy prospects to your local business and convert them in to recurring customers.
Local PPC Ads are only shown to people who are searching within a very Limited Geographic Area, mostly within 50 miles radios of your shop or office.
You only get high targeted traffic to your website, from people who are ready to buy right now. It’s damn effective, less expensive & gives positive results.

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Social Media Marketing

Your customers use social media, and you need to be there – interacting with them – to influence their purchase decisions. Social media marketing is the engine that pushes your brand to the right audience.
We help you with all the technology that you need to find and interact with your customers. We help you choose channels and media platforms that are best suited for your audience.

  • Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat…
  • Medium, Tumblr, and more other blogs
  • Digital Video
  • iOS & Android Apps
  • Facebook Apps
UNDERSTAND MORE


6x
Growth in
keyword ranking


398%
Increase in
Organic traffic


1105%
Increase in
Top 10 ranking


129%
Increase in
Visit duration



TestimonialsWhat our clients say


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We do not only provide SEO and Internet marketing services but we also offer a wide array of related services such as SEO friendly web design, pay per click, affiliate marketing, website audits, social media optimization, branding and several others.


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