Concepting & Strategy
From fully fleshed-out concepts to one-sentence pitches, this is where our team stress-tests every project that comes through Easy Online Innovation’s doors. We want to know why your idea makes sense, why it’s going to be successful, why anyone would care about it. This is where our expert strategists will challenge assumptions and overhaul business plans.
Working hand-in-hand with our clients, we take your initial concept and merge it with everything the Easy Online Innovation team knows about mobile, about startups, about what does and doesn’t work. We turn ideas into actual products.
Once we all agree on a general direction, Easy Online Innovation’s team fleshes out all the details. One of the great benefits of this process is that minutes in strategy translate to an hour in wireframing, a few hours in design, and days or even weeks in development.
Deliverable: The Feature Set
The feature set is your project’s bible. It’s a plain-English, written description of how your app is going to work. It’s what our designers use to come up with designs and our developers use as a guideline for coding. It is the foundation for all the steps to come.