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How to Deliver Data-Driven Web Design to Clients [Free Ebook]

How to Deliver Data-Driven Web Design to Clients [Free Ebook]

As agencies continue to adopt principles of Growth-Driven
Design
[1], their
client service-offerings must shift to reflect the new needs of
this approach.

Continuous improvement cycles — the structured, on-going
validation process within Growth-Driven Design — is one of the
primary advantages for clients and agencies over a traditional
web design and development offering.

Agencies maintain a steady, ongoing pipeline of work, while
clients experience incremental improvement in results and
refinement of their web properties.

As a part of implementing continuous improvement cycles within
an optimization program, agencies must leverage data to
make informed decisions around website development
efforts
. This data is often acquired by research
methods such as user testing, A/B and multivariate testing,
session replays, optimization-focused analytics reports,
usability reviews, or on-page surveys.

During a testing period, agencies can present the results of
specific optimizations made to a website around increases to
both unit and top-level goals such as revenue, leads generated,
average order value, completed purchases, and more. Previously,
if done at all, traditional web design and development projects
may have been evaluated against site-wide metrics, which are
often less reliable given the number of variables impacting
results.

By using these approaches in an optimization program to test
design variations against a control, agencies can more
definitively show the impact around web design and development
efforts.
And because optimization services rely on
data, agencies get quicker client buy-in, and reduce the
inefficiency of back-and-forth decision-making on design
choices.

Looking to offer conversation rate optimization services to
your clients? Download the
ebook here
[2] to learn
more about how to implement CRO services today.