Agenda | Grow with HubSpot Sydney 2017

Here’s today’s full agenda, with details on sessions,
speakers and (of course) coffee
breaks! 

7:30 am – 8:30 am – Registration, Coffee &
Breakfast

Sign in and grab some coffee and light breakfast! Meet
some of your fellow marketers and salespeople before we get
started.

Opening Keynotes

Marketing & Sales Has Changed

8:45am – 9:15 am –
“Marketing & Sales Has
Changed” by James Gilbert,
HubSpot

We’ll cover how to adapt your marketing and sales
strategy to become more inbound, and ultimately more aligned
with your future customers’ needs.

Session
Type: Keynote

Room: Grand
Ballroom

 9:15 am – 9:45 am – A Look to the Future:
Speed, Convenience and the Rise of AI in Marketing &
Sales by Matthew Barby,
HubSpot 

This talk will explore the impact that changes in
consumer behaviour and technology have on the way that
marketers should be thinking about their future
strategies. 

Session
Type: Keynote

Room: Grand
Ballroom

9:45 am – 10:15 am – Coffee
Break 

Refuel with some coffee and tea, network with
your neighbours and meet
the HubSpot team. We’re here to answer any questions you might
have. 

Breakout Sessions

Attracting
Visitors: Top of the
Funnel

10:25 am – 10:55 am – How
to Create, Optimise and Measure Content to Drive More
Traffic by Elissa
Hudson, HubSpot^[1]

We’ll walk you through how content can make a difference
to your business’s bottom line, and what type of content you
should be creating (and
for who). 

Room: Grand
Ballroom, Breakout 1

10:25 am – 10:55 am – How I Became a Global
Influencer in My Industry on a $10 Budget
– by Jeff Bullas,
jeffbullas.com 

In this session, Jeff Bullas gives actionable tips and
advice on how to become a ‘thought leader’ or
influencer in your target market, based on his
own learnings.

Room: Grand
Ballroom, Breakout 2

10:25 am – 10:55 am – Choosing Topics Over
Keywords and Launching a New Content Strategy by Marilia
Salvia-Teixeira and Kaitlin Stoddard, HubSpot^[2]

This session will focus on how you need to leave your
keyword obsession behind and make a fundamental shift
towards focusing on core topics for content creation and
SEO.

Room: Maritime
Ballroom, Breakout 3 

Breakout Sessions

Converting
Leads: Middle of the
Funnel

11:05 am – 11:35 am – How to Turn Your Web
Traffic Into Leads & Customers by James
Gilbert, HubSpot^[3]

This session covers key tactics to increase your
conversion rates using lead nurturing and automation in an
effective, impactful way.  

Room: Grand
Ballroom, Breakout 1 

11:05 am – 11:35 am – How Canva Grew 25x in the
Last 2 Years – by Andre
Pinantoan, Canva 

Room: Grand
Ballroom, Breakout 2

Canva’s Head of Growth, Andre Pinantoan, talks through
the meteoric rise of Canva and how they grew 25x in just an
astonishingly short two-year period.

11:05 am – 11:35 am –  Pairing Content with
Context to Drive Conversions by Brent Claremont and
Varun Bhandarkar, HubSpot

Room: Maritime
Ballroom, Breakout 3

HubSpot’s Brent and Varun look at the importance of
applying context when using content to drive
conversions.

Breakout Sessions

Closing and Delighting
Customers: Bottom of the
Funnel

11:45 am – 12:15 pm – How to Build an Effective
Sales Funnel by Kat
Warboys, HubSpot^[4]

We’ll cover how you can get your leads to a stage where
they actually want to speak to sales. Yep…
you heard us right. 

Room: Grand
Ballroom, Breakout 1 

11:45 am – 12:15 pm – Empowerment, Not
Alignment: Why Marketing Should Focus on
Empowering Sales Teams by Ben Eatwell,
LinkedIn

Room: Grand
Ballroom, Breakout 2

In this session, Ben Eatwell of LinkedIn discusses the
need for marketing to focus on empowering sales, rather than
aligning.

11:45 am – 12:15 pm – Customer
Spotlight with Gayle Brimble and Kim Horner,
Australian Institute of Fitness 

Session
Type: Customer Fireside
Chat

Room: Maritime
Ballroom, Breakout 3 

HubSpot’s Katrina Too interviews HubSpot Gayle Brimble
and Kim Horner from the Australian Institute of Fitness.

Future of Marketing Panel & Closing
Remarks

12:15 pm – 1:00 pm – Networking
Lunch 

Take a break, grab some lunch, and get to know your
fellow marketers and salespeople! 

1:00 pm – 1:30 pm – Future of Marketing
Panel with
HubSpot, Canva and LinkedIn^[5]

Canva’s Andre Pinantoan, LinkedIn’s Ben
Eatwell and HubSpot Global Head of
Growth and SEO Matt Barby discuss what the future
of marketing looks like.

Session
Type: Thought Leader
Panel 

Room: Grand
Ballroom 

1:30 pm – 1:45 pm – Closing Remarks and Event
Close

We’ll round-up everything you’ve learned and provide
a few extra tips for building an inbound
strategy. Then, it’s your chance to meet everyone else in the
room!

Room: Grand
Ballroom